Reduce Costs

If you have already spent time and money to develop a game or application then adapting this product to new markets will create a good possibility of additional revenue and would be a good investment. Because localization is cheaper and takes fewer resources than the development of a new product.

Besides, localization can help you to reduce costs by increasing marketing effectiveness by narrowing your marketing campaigns. This is especially true for digital marketing campaigns because local SEO (Search Engine Optimization) and local ads are influenced by physical location. You don’t need to pay for a variety of marketing channels worldwide when the campaign that you have just prepared may be effective only in one country.

Moreover, if you start localizing your game or app at an early stage of the project you can find many more other strategies and tactics to reduce costs and save the budget.

Increase revenue

An effective localization strategy is one of the easiest ways to increase revenue.

Video game and app development industries are multilingual global markets. It becomes much easier to enter a new market and start selling to global audiences when the language barrier is eliminated and your product is available in several languages. Localization gives more exposure to the business, the product or service gets access to customers from different countries which results in an increase of demand and thus boosts sales and revenue.

Moreover, localization makes it possible to deliver a personalized experience to your customers and improve customer satisfaction. Improved user experience in its turn results in gaining trust and increasing customer engagement which leads to higher sales and revenue. If you want to be customer-centric thus localization is a good choice.

Gain a competitive advantage

Apps and games development are very competitive industries growing exponentially. At the same time, they are big global markets. It is very difficult to compete in the global market without having your products and services available in several languages. Maybe ten years ago localization could put you ahead of the competition in these industries but now it becomes necessary just not to leg behind the competitors or enter the global play.

Build an international community

Many people dream of becoming a part of the international community. When somebody begins to play your game or use your app, they often need that sense of community to stick around. Very often the sense of community and the possibility to communicate with other people including representatives of different cultures turns casual players or users of your app into raving fans.

You can provide them with this opportunity if you create a multilingual community around your product.

Social media tools are especially effective for this task. Any startup can reach new users worldwide through blogging,twitting, posting, pinning, Instagramming etc. Regular communication with your users is the key.

It should be remembered that global social channels like Facebook and Instagram are important but if you also use localized social media marketing and add local social media like VK in Russia or QZone in China you can get access to much larger audiences.